this is the first half of my speech in a public relations Forum on the selection of the industry, but also in recent years, I explore some of the Internet marketing public relations.
[how to subvert the Internet PR industry?]
Internet is sweeping across all industries, public relations industry also naturally escape the impact of the Internet and subversion. I think the Internet has three characteristics:
1, flattening; 2, gridding; 3.
called flat, that is, to disintermediation. The characteristics of the Internet, which is to remove the intermediate link of information transmission, shorten the chain of information transmission. Prior to the dissemination of information, the enterprise will be transmitted to the target audience through the media information. Now, enterprises can directly transfer the information from the media to the target audience. read more