Home » nnvdinrm » Is it really different Dangdang announced renamed

Is it really different Dangdang announced renamed

[Abstract] with the slogan "fifteen years Dangdang online shopping" enjoy "Dangdang" also changed to "dare" Dangdang "".

logoVS LOGO (new old Dangdang Tencent technology plan)

Tencent

technology news (Le Tian) October 20th news, "dangdang.com today announced the upgrade was renamed" Dangdang "in the domain remains unchanged, delete the non keyword" net ", and launched a" round of red bell "as a brand new logo.

with fifteen years Dangdang slogan "online shopping" enjoy "Dangdang" also changed to "dare" Dangdang "".

talked about why to do the upgrade Dangdang, Dangdang brand responsible person said, Dangdang 2014 is the important turning point, the proportion of non book business has more than 60% enterprises, is a comprehensive transformation of fashion electricity supplier, the need for new re interpretation of the connotation of the brand image.

in addition, with the gradual maturity of the electricity supplier industry, consumer demand for fashion, diversification, personalized upgrades, Dangdang need to adjust the new brand image, to meet user needs.

Leave a Reply

Your email address will not be published. Required fields are marked *

*
*