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Where have the content paid products gone Literary and artistic creation of the watercress has made

according to Tencent science and technology, 51Talk in the past few quarters in Beijing and other places a substantial increase in subway advertising and other advertising. This may be an important reason for market and sales promotion expenses.

51Talk in the first quarter of 2016, the cost was 146 million yuan, an increase of 123% over the same period last year’s 65 million 540 thousand yuan, an increase of 1% compared to 145 million yuan in the previous quarter. The cost increase is due to a substantial increase in the 51Talk market and sales promotion costs.

 

51Talk Q1 operating loss of 100 million yuan, operating profit margin of -139%

since the "pay" and "knowledge pays" become entrepreneurial air, like knowing, in answer, other platforms have launched products to grab market segments, but in fact this market still exist in the blank, that is the cultural products.

March 7th, watercress watercress announced on-line content paid time ", first column" wake up — Kitajima and friends of the poetry class "by Kitajima personally planning, compiling, and invited sixteen friends together to create a poet and translator.

as the masses of "youth of art and literature" gathered, watercress has a million active users per month. The platform in a considerable number of critics, designers, photographers, artists and so on to produce high quality cultural content of users, on-line time obviously gives watercress these users broad OGC, PGC and UGC channels, but also to the willingness to pay for quality content of art lovers in a correct way to open the watercress APP.

today announced the online content to pay watercress watercress product time ", invited academic masters, young rookie, industry Master, launched an elaborate pay column, each column contains dozens of hundreds of different time to fine content, audio, text and other forms of presentation, weekly update.

51Talk Q1 costs 146 million yuan, more than revenue

51Talk revenue in the first quarter of 2016 was 72 million 190 thousand yuan, compared with the previous quarter’s 55 million 300 thousand yuan, an increase of 31%, representing an increase of 196% over the same period last year 24 million 370 thousand yuan.

51Talk in the first quarter of 2016 net loss of 99 million 250 thousand yuan, a quarter loss of 114 million yuan, over the past 3 quarters, 51Talk a total loss of 3 hundred million yuan.

"wake up" column a total of 102 phases, from March 13th onwards, every Monday, three, five updated two times, after the user paid the purchase, you can get the column has been released and released in succession.

"watercress time", the first column interface

51Talk in the first quarter of 2016 operating loss of 100 million yuan, a quarter operating loss of 112 million yuan in the first quarter of 2016, 51Talk operating margin was -139%, prior to the 4 quarter operating profit rate is above -200%.

according to F-1 documents show that from 2013 to 2015, 51Talk’s cash receipts were 36 million 100 thousand, 117 million, 353 million, net revenues were 21 million 665 thousand yuan, 52 million 210 thousand yuan, and 155 million.

51Talk since the second quarter of 2015 to the first quarter of 2016, the market and sales promotion expenses were 66 million 970 thousand yuan, 82 million 170 thousand yuan, 99 million 130 thousand yuan, 94 million 270 thousand yuan, 51Talk market and sales promotion costs exceeded its revenue.

51Talk Q1 is an expansion of 85%

 

watercress time is not the first attempt to commercial watercress, previously watercress read electricity providers tried to get the proportion of diversion, watercress movie by providing online tickets to get into, and so on. And the literary content entrepreneurial attempt to produce a satisfactory chemical reaction, but also need "watercress time" to prove to the public.

 

Abstract: 51Talk round D financing is lower than C round financing. He has expanded the C round of financing by 1 times. Even with the D round of financing, the total amount of 51Talk’s two rounds of financing is $48 million 200 thousand, less than $55 million. This is a typical financing fraud, but also DCM, Xu Xiaoping, the real fund and the fund along with shame.

net loss of 99 million 250 thousand yuan

from the "North Island", "poetry" in such key words, you can also see the positioning of bean soup time. Each pay column contains dozens of items ranging from one hundred to one hundred, with weekly updates on audio, text, and other forms.

 

 

 

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