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Grasp the key factors of mobile application development to change the consumer media habits

by the end of 2012, 60% of households in the United States had at least one consmer enabled electronic device. The ownership of connected devices has laid a solid foundation for the rapid growth of application development and application economics at the mainstream level.

is used to access the application of the main devices in the highest smartphone penetration. However, since 2010, new application platforms, such as tablet PCs and smart TVs have experienced significant growth. Tablet computers grew by 2011 from 2012 to, smart TV penetration took off in 2011, an increase of 42%.

Parks Associates estimated by the end of this year, smart phones and tablet PC applications in North America will reach nearly 700 million yuan.

The availability of

connection applications can affect the consumer’s understanding of the media. For example, Parks Associates found that applications consumers are increasingly using mobile devices and the second screen as a remote controller to replace the traditional, while watching TV to understand the interactive program guide. The tablet computer intelligent mobile phone users and 35% of the 35% owners often use these applications to search the product / service information, watch TV at the same time, more than 1/3 of the search and display relevant information or check the TV schedule.

success factors

as the platform becomes more and more, consumers will also have more applications to fight for their time and energy.

these emerging mass markets, the key lies in each step of the development process. No matter what type of development – from Gambling company and radio or cable TV networks, amateur development – development strategy is the key factor. Key factors for successful development include the impact of cross platform, the development of easy, low-cost and effective monetization solutions.

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