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The title of the soft name 8 marketing people can not know

Daily said "soft", mostly refers to the concept of appeal, specific to the facts and truth of the way to make consumers into enterprise set "thinking circle", with strong targeted psychological attack quickly realize the product sales of the text (picture) mode. So what are the good soft Wen Title routines can go?

 

soft Wen is relative to the rigid advertising, by the company’s marketing planning personnel or advertising company’s copywriter to be responsible for writing "text ads". Compared with hard advertising, soft Wen is called soft, subtlety lies in a "soft" word, like a ruthless character behind a gentle appearance and not dew, and overcomes invisibly, until you find this is a soft text, you have suddenly fallen into a carefully designed "soft text ads" trap. It is the pursuit of a silent, salutary influence of education communication effect.

our daily said "soft Wen", mostly refers to the concept of appeal, specific to the facts and truth of the way to make consumers into enterprise set "thinking circle", with strong targeted psychological attack quickly realize the product sales of the text (picture) mode.

so what is the title of the excellent soft Wen can go, the combination of personal experience of this time to write and read some of the previous articles to share a little bit of the title of the soft Wen named

conventional

The basic information of

transfer the contents of the article, is the most commonly used method

product manager’s daily work content

Guangdong harmless destruction of 3.2 tons of drugs

was invited to China to participate in the military parade

comment: formal writing although nothing new, always give a person a kind of very inflexible feeling, but because it is natural and simple to write out the basic information, can make the overall meaning of the public for the first time perception articles, but suggest that you use this method when considering the use of some modifiers, which can a new highlight in the ordinary.

specific

specify the content of the audience, to attract the target population and the crowd outside the target

born in 1982 to talk about

A blood Scorpio boy character

after 90 girls gender concept

comment: specific content to gather specific groups of people to resonate, expand the common topic, finally produced certain effect, the range that looks small, in fact, it is due to specific it, after the specific crowd gathered, also makes some appearance of seemingly unrelated people have a curiosity the final click behavior, such method can greatly improve the flow, but the specific how to refine, to see the strength of the publisher.

digital

uses specific or special

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